Her får du 9 geniale citater, der giver dig den grundlæggende viden, du skal bruge, for at blive en rigtig sej online tekstforfatter – sjovt nok er alle 9 fra offline verdenen.
”Begin strongly. Have a clear theme. Use simple language. Leave a picture in the listener’s mind. End dramatically.”
- Winston Churchill
“My aim is to put down on paper what I see and what I feel in the best and simplest way.”
- Ernest Hemmingway
“…kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings!”
- Stephen King
”You cannot be a copywriter unless you are a strategist. You attack the problem.”
- Will Awdry
”If you’re trying to persuade people to do something or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.”
- David Ogilvy
”… you must assume that your target audience are tough… they don’t like being intruded upon and they’re not predisposed to believe your messages – at least not to start with, anyway. Your audience want only what they think they are looking for, they don’t have much time to spare and they are cynical. But give them what they want and they’ll love you for it.”
- Mark Shaw
”If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.”
- Leo Burnett
”There are just three rules for copywriting, but no one knows what they are.”
- Somerset Maugham
”It’s as difficult to become a good copywriter as a good brain surgeon.”
- Rosser Reeves
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